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HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM, and others. There are also third-party services such as templates, and extensions. Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.

It also hosts user group conferences and inbound marketing and certification programs. HubSpot promotes their inbound marketing concepts through their own marketing, and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers.