Email marketing can be a great way to connect with your customers and promote your business. But it can be difficult to know where to start. In this post, we'll break down the anatomy of an effective marketing email, so you can create emails that are both effective and engaging.
Anatomy of an Effective Marketing Email
Email Subject Line
The first and arguably most important part of your email is the subject line. This is what will determine whether or not your email even gets opened, so it's essential that you put some thought into it. When crafting your subject line, be sure to:
Keep it short and sweet - According to HubSpot's own data, subject lines that are less than 10 characters long have an open rate of 58%.
Don't get too creative - Sure, you want your subject line to stand out in the inbox, but that doesn't mean you should get too creative with it. Stick to something simple and clear that accurately reflects the content of your email.
Include a CTA - Calls-to-action in subject lines can increase your open rate by as much as 18%.
Personalize it - Personalized subject lines are 26% more likely to be opened.
Preheader text is the little bit of text that appears under your subject line in the inbox. It's essentially a preview of your email's content, so it's important to make sure that it's compelling enough to get people to actually click through. To optimize your preheader text, try to:
Keep it short - Just like with your subject line, you want to keep your preheader text short and sweet.
Include a CTA - Again, a CTA can be very effective in getting people to click through to your email.
Write compelling copy - This is your one chance to make a good first impression, so make sure your preheader text is well written and engaging.
Now let's move on to the body of your email. This is where you'll really start to get into the meat of your content. When it comes to the body of your email, there are a few things you'll want to keep in mind:
Make it scannable - No one wants to read a huge wall of text. Break up your content into smaller paragraphs and include subheadings to make it easy to scan.
Include images - People are visual creatures, so including images in your email can help to break up the text and make it more engaging.
Use compelling copy - Just like with your preheader text, your email's body copy is your chance to make a good impression. Write copy that is clear, concise, and interesting.
Include a CTA - Every good email should have a CTA to encourage people to take action.
Last but not least, we have the footer. The footer is where you'll include your company's contact information, address, and legal links. It's also a good place to include social media links and an unsubscribe link. And that's it! Now you know the anatomy of an effective marketing email.
Keep these tips in mind next time you sit down to write an email and you'll be sure to create something that's both effective and engaging.
Email marketing is a great way to connect with customers and promote your business. But it can be difficult to know where to start. In this post, we'll break down the anatomy of an effective marketing email, so you can create emails that are both effective and engaging.