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5 of the Best Landing Page Design Examples You Need to See in 2022

by Ollie Green on
marketing landing page

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can often depend on what your landing page goals are.

Free Guide: How to Build & Optimize Landing Pages 

 

If you're looking to up your landing page game, it's helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages.

Sign-Up Landing Pages

1. Shopify

Like many of the other landing pages in this post, Shopify's trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. 

Why This Landing Page Works:

  • Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits.
  • Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool.

What Could Be Improved:

  • Emphasize Security: The last column states that the platform is safe, but doesn’t explain why. Instead, it mentions that over a million businesses use it. A few words that speak to site security would improve this section since the number of vendors is already stated at the top of the page. Additionally, it would eliminate friction for visitors with security concerns.

2. Great Jones

Many of us have been doing a lot more cooking during the pandemic and looking to upgrade our gear. Great Jones offers up a landing page that’s as beautiful as its Dutch Ovens. It’s very aspirational and taps into all of our ideal kitchen dreams. 

Why This Landing Page Works:

  • Use of Color: Great Jones’ site is colorful just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out.
  • Prominent CTA: You can’t miss this giant yellow CTA and bold font $100 Off coupon. Who wouldn’t want $100 off these gorgeous pots?

What Could Be Improved:

  • Rollover Descriptions: With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item. That way they could find it easier on the site when they’re ready to buy.

3. Muzzle

Muzzle, a Mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?

Why This Landing Page Works:

  • Show Rather Than Tell: Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthy descriptions.
  • Cohesive Visual Experience: Even the text on the page is a muted gray color, mirroring the function of the product.

What Could Be Improved:

  • Could Be Difficult to Read: While the light gray text on white background is great at mimicking the product’s function, it may be harder to read for some.

Landing Pages to Learn More

4. Unbounce

It's no surprise Unbounce made this list —they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: the multiple ways to access the course, and additional industry-specific report offerings. Unbounce is really skilled at providing visitors the information they need, but also what they didn’t know they needed until they landed on the site.

Why This Landing Page Works:

  • Gives Visitors Options: When it comes to accessing the course, users can either click the main button above the upper half of the page, or if they’ve been scrolling, click on the course from the sidebar on the left. Eliminating the need to scroll back up to the top of the page.
  • Sometimes More is More: In addition to the course, Unbounce provides visitors with industry-specific reports and answers to other landing page-related topics. Providing even more useful information sets Unbounce up as a trusted authority in their field.

What Could Be Improved:

  • Descriptions: The course offers several modules and it would be helpful if some offered a brief description. The sidebar menu offers a course list, but a short sentence summarizing what visitors can expect to learn would be helpful.

5. Bills.com

Often, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized.

Take the example above from Bills.com. To see if you'd benefit from their consultation, you answer three questions before you are shown a form.

Then, you answer two more questions.

I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.

Why This Landing Page Works:

  • Exclusivity: Everyone likes to feel special, which is why exclusivity works so well. The page gives the impression that the offer isn’t given to just anyone, you have to qualify first.
  • Interactivity: Anytime you can get users to interact with the page, even if it’s something as simple as using a form with a sliding bar question.

What Could Be Improved:

  • More Color: While the site is geared to not-so-fun topics like bills and debt, it doesn’t mean it has to be boring. The gray leaves much to be desired.

Landing Page Ideas

A well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it's important to make sure they're well planned, designed, and executed.

Here are a few things to keep in mind when creating landing pages:

  • Appealing aesthetics: Giving your landing page color and a clean UI can only help. Visitors will want to learn more about your products and see evidence of the value you're offering. Take a look at #18 on our list — Landbot for a great example of a stunning web page.
  • Less is more: Let the offer or images do most of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page clear and compelling. This goes for just about all the components on the page: try white space, simple copy, and shorter forms.
  • Keep visitors on the page: By removing the main navigation or any distracting backlinks, it's less likely there will be any lead generation friction that could cause visitors to abandon your page.
  • Social Sharing: A simple way of getting visitors to engage with your landing page is including social media sharing buttons so that they can spread your content to their social followings. After all, customers are the center of your marketing flywheel.
  • A/B testing: Landing pages are important to get right, and since consumer psychology can sometimes be surprising, it's always better to experiment with different versions of your pages to see which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme.
  • Call-To-Action: The CTA is where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more -- but, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should be bold and eye-catching, but most importantly, they need to effectively communicate value.

Creating Landing Pages That Shine

Landing pages aid in growing your customer base and increasing conversions. Create a page that delights customers with a user interface so great, they continue to come back for more.

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